Did you know that one of the country’s leading experts in social media marketing is located right here in Cincinnati? Her name is Krista Neher and after a successful career at P&G, she moved to a start-up company that raised the inevitable question: how do I do more, with less? As she mastered social media opportunities, she openedBoot Camp Digital and wrote the Social Media Field Guide. That was followed by Social Media Marketing: A Strategic Approach and now her newest book, Visual Social Media Marketing. She is in the studio with Mark Perzel to talk about successfully using social media, even as the options grow more and more numerous.
Social media updates are a hit with tennis fans at the Western & Southern Open this weekend. Learn how the social media team goes out of its way to tweet player comments and photos, normally not seen or heard by the public. Ann Thompson reports in this week’s Focus on Technology.